Business English Courses for Career Professionals

Business English Made Simple

Are you losing business opportunities because you or your company employees do not:

Know how to:

communicate in written English with foreigners in a natural way?

get a quick response to an email from foreign companies;

use the right strong English language when negotiations get tough.

Understand:

how to write an email;

what a western person expects to see in an email;

how foreigner business people think.

Fear:

speaking English to a foreigner and do not follow-up on sales leads & customer service;

are tied of ‘traditional’ Business English courses that deliver poor results.

Business English Professional Development

VietnamEnglish offers several effective Business English lessons, developed over a number of years working with Vietnamese Career Professionals.

These include:

Private Business English Mentoring;

Effective Business Email Writing;

Effective Public Speaking;

Effective Presentations;

Technical Report Writing.

Mr. Ian as your Business English Teacher has a proven track record of taking a successful consulting approach to working with individuals or groups of learners.

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Purpose:

These Business Email Writing Lessons are designed for those who wish to learn how to write in a manner that encourages clients & colleagues to respond and action requests.

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Lesson Outcomes:

If you cannot clearly communicate your wishes you may not achieve your desired result.

It is important to understanding writing effectively means:

your Manager, Colleagues, Suppliers & Clients respect what you write;

people respond & action your emails;

you get what you want.

Learning to write effectively is important. It potentially has a direct impact on your career.

This lesson structure has proven effective:

a guided tour on the definition of an Effective Writer and Six Writing Rules. You will be encouraged to follow the illustrated rules with Case Studies;

Understanding an Effective Writer engages the reader in the first sentence, makes it easy for the reader to read and then tells the reader what to do;

Understand the ‘best’ writers in the world are ‘Marketing Script Writers’ and so we should copy their writing style because it frequently produces results;

Understand what an email should actually look like. Vietnamese learners of English may find it difficult to understand what a Western person is expecting to see in a business email because of cultural differences.

Understand how people who get +300 emails per day actually read emails. Thus, writing to make it easy for the reader to read becomes an important skill.

Purpose:

These Speaking Lessons are designed for those who wish to learn how to speak in an effective manner, gaining the listeners’ attention and leading them to a conclusion.

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Lesson Outcomes:

Learning to speak effectively is important. It potentially has a direct impact on your career.

You must learn to speak effectively whether the language is English, Vietnamese or any other language.

An Effective Speaker:

engages the listener immediately;

makes it easy for the listener to listen;

is aware of body language.

This lesson structure has proven effective:

understand what an Effective Speaker is;

a guided tour on the definition of an Effective Speaker and Five Speaking. You will be encouraged to follow the illustrated rules with Case Studies;

understand that Effective Speaking means listening with your eyes first to interpret the Body Language of the person you are speaking with;

understand planning your speaking and that capturing your audience’s attention with the the first thing you say is vitally important;

understand the importance of building a story;

speak slowly, use pauses, modulation & tone.

Purpose:

These lessons encourages participants to become an Effective Presenter, focusing on improving their confidence with Public Speaking and Effective Presentation design.

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Lesson Outcomes:

Frequently, we are asked to present our hard work in the form of a PowerPoint presentation to our colleagues. For some, this can be a difficult and a challenging experience.

Learn the Key Strategies to any Presentation.

Unless you grab the audience’s attention in the first 30 seconds of your presentation, metaphorically your presentation is dead because people will stop listening. Thus knowing and instantly engaging your audience is vital to your success.

engage the audience immediately with a strong introduction. The first thing you say is important – it sets the first impression for the audience – that is, ‘I will sleep now’ or ‘I will pay attention’. Understand the importance of building a story around your introduction because it commonly is an effective method of engaging the audience – laughter can be the medicine;

understand what an ‘Effective Speaker’ is using 5 Speaking Rules;

speak from Keywords to the audience rather than ‘speaking to the presentation’;

understand your audience cannot read and listen at the same time;

practice, practice & practice your presentation.

Learn the Key Strategies to Preparing Effective Presentation Slides.

Plan your presentation effectively thinking carefully about your objectives. What should be the conclusion? How does it add value to the organisation? This means selecting an appropriate structure and style based upon knowing your audience & subject. For example, are you selling a concept or presenting technical information? Do your research well:

Think I, B, C – Introduction, Body, Conclusion. Mind Maps’ are an easy method for planning Presentations. Follow the six effective Writing Rules;

Introduction – aim for a strong Introduction engaging the reader and capturing their attention;

Body of Presentation – continue the story;

Strong Conclusions– or no one will take action after your presentation.

Above all else, keep each slide simple using highlighted keywords presenting one logical idea at a time.

Purpose:

These lessons focus on illustrating the formal method of Report Writing.

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Lesson Outcomes:

Regardless of whether the Industry, formal reports follow a standard ‘Best Practice’ format.

Writers should understand that an effective Report Summary and Recommendations Section are vitally important. Busy Managers will commonly only read these two sections and it is unlikely immediate or prudent action will be taken if these sections are missing from a report.

This lesson structure has proven effective:

reports should be organized in the ‘Best Practice’ format. Frequently this is not well understood. At a minimum, the main sections you would expect to find a formal report are: Summary, Introduction, Method, Findings, Conclusions, Recommendations & Appendix.

ensure reports are not difficult and time consuming to read. This typically happens because the Summary Page has been omitted. A Summary is a short overview of the Report – Introduction, Conclusions and Recommendations – the important information on one page. It should be easy for the reader to read and understand. Fail with this objective and the report may not be read. Managers decide if they will read a report based upon the summary content;

ensure the ‘Apparent Problem’ versus ‘Real Problem’ is made clear so the reader does not have to research the entire report detail to find this information. The Summary should help the reader distinguish between the ‘situation symptoms, apparent problems and the real problem’;

ensure Recommendations & Conclusions are stated clearly without the writer having a fear of stating their own beliefs;

ensure there is not too much information in the body of the report with writers’ mistakenly believing that justifying their skill or knowledge is a substitute for a well written report. Detailed supporting information should be in the Appendix;

writers should apply the 6 Effective Writing rules.

The result of not writing with such a methodology is that management is unable to quickly recognise a potential organisation problem, risk, opportunity or make a quick decision. This is because busy Managers do not always have time to read entire reports searching for and justifying if a conclusion is valid.

VietnamEnglish has a proven method of delivering effective Business English lessons.

Whether you are in Ho Chi Minh City, Da Nang or Ha Noi, I am able to work with you.

Let me know how you would like to improve your English. Join a Lesson.

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